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Google Analytics 4 Event Tracking: What Marketers Need to Know?

Published Fri, 07 Feb 2025 12:30:27 GMT

Sponsored ContentData analytics is essential for any marketer in today’s digital business environment. It helps you understand customer behaviors and preferences to deliver personalized, converting content, products, and services. But what’s the best tool to use?The event tracking function in Google Analytics 4 (GA4) gives you critical insights to understand how website visitors interact with your content to improve the user experience and drive conversions. Let’s look at what it is, how it supports your marketing strategy, and some best practices to get the most out of this popular tool.Google Analytics 4 Event Tracking: An OverviewGA4 is the latest version of Google’s analytics platform. Its event-tracking features measure specific interactions on a website or app. These events include button clicks, video views, downloads, form submissions, transactions, and more.Compared with its predecessor, Universal Analytics, GA4 focuses on understanding the entire user journey across device...

Discovery of missing Colorado mom’s body raises new legal questions in 3-year-old case

Published Fri, 07 Feb 2025 12:30:27 GMT

The discovery of Suzanne Morphew’s body more than three years after the 49-year-old mother disappeared from her Chaffee County home could be the key to unraveling the mystery of what happened to her — but the dropped prosecution of her husband thrusts the case into complicated legal territory, experts told The Denver Post on Thursday.Who should be charged, which prosecutor’s office should pursue the case and whether that initial attempt at a prosecution might hobble a second try are all up for debate, they said.“This whole situation presents many novel issues that are fascinating from a legal perspective,” said Doug Richards, a Denver defense attorney not involved in the case.RELATED: Suzanne Morphew’s remains found; she went missing in 2020 in Colorado RockiesColorado Bureau of Investigation agents found Morphew’s remains on Sept. 22 near Moffat in Saguache County, about a 45-minute drive from her home in Maysville, where she was last seen alive before she was reported missing on M...

Sen. Dianne Feinstein’s career: From San Francisco mayor to U.S. senator

Published Fri, 07 Feb 2025 12:30:27 GMT

Democratic California U.S. Sen. Dianne Feinstein died Thursday night Sept. 28, 2023. Here are some of her most notable moments in a political career that spanned decades:1969: After becoming active in prison issues, Feinstein wins a seat on the San Francisco Board of Supervisors in 1969.1978:Becomes acting mayor of San Francisco after Mayor George Moscone and Councilman Harvey Milk are assassinated by former Supervisor Dan White. A year later, she won her first full term, becoming the city’s first woman to be elected mayor. Feinstein would serve another term and survive a 1983 recall attempt.1984:Helps bring the Democratic National Convention to San Francisco and is seriously considered for the party’s vice presidential nomination by presidential nominee Walter Mondale. The slot went to New York Rep. Geraldine Ferraro, the first woman to run on a major party ticket.1992: Wins a Senate seat, the first woman from California to do so. Five other women, including California’s Barbara Bo...

Ottawa Senators hire Steve Staios as president of hockey operations

Published Fri, 07 Feb 2025 12:30:27 GMT

OTTAWA, Ontario (AP) — The Ottawa Senators have hired Steve Staios as their new president of hockey operations, the latest major hire made by new owner Michael Andlauer since taking control of the team.The retired defenseman joined the Senators on Friday after resigning from his post as special adviser on the Edmonton Oilers’ hockey operations staff.Pierre Dorion remains general manager, heading into his eighth NHL season in the role.Staios previously served the president and general manager of the Ontario Hockey League’s Hamilton Bulldogs from 2016-22, including a stint solely being president in 2015. The franchise is owned by Andlauer.“I have worked with Steve for many years and know first-hand that he will strengthen our team with his hockey acumen, attention to detail, commitment to excellence and enthusiasm for the game and its players,” Andlauer said in a statement. “In hockey, you can never accumulate too much talent. Having Steve and Pierre leading our hockey dep...

Loudoun Co. superintendent trial continues for 5th day

Published Fri, 07 Feb 2025 12:30:27 GMT

Jury deliberations continued into the afternoon Friday in the trial of Scott Ziegler, the former schools superintendent in Loudoun County, Virginia.Ziegler is on trial for two misdemeanors related to the firing of elementary school teacher Erin Brooks, allegedly in retaliation for her testimony before a special grand jury. That panel was investigating the school system’s handling of two sexual assaults by the same high school student in 2021.One of the charges has never been tried in a Virginia court — notion of retaliation from a public figure — which may be contributing to the lengthy timeline of the trial.After Brooks testified in the case Thursday, jurors began deliberating, leaving the courthouse around 8:30 p.m.As of noon Friday, the jury had deliberated 4 hours in total. Jurors ordered lunch to the courthouse to continue deliberations. If convicted, Ziegler would face up to 12 months in jail and up to a $2,500 fine for the retaliation charge. The other misdemeanor, puni...

Syrian Kurdish fighters backed by US troops say they’ve captured a senior Islamic State militant

Published Fri, 07 Feb 2025 12:30:27 GMT

BEIRUT (AP) — Syrian Kurdish fighters and American forces have captured a senior member of the Islamic State group, a militant described as one of its “key facilitators,” the force said Friday. Mahmdouh Ibrahim al-Haji, also known as Abu Youssef, was taken into custody on Thursday in the northern Syrian city of Raqqa, according to the U.S.-backed Syrian Democratic Forces, just days after the U.S. military said it had captured another IS operator in northern Syria.According to a statement from the Syrian Kurdish fighters, al-Haji “was actively involved in enabling … terrorist cells in the region.” It added that the joint force raided his hideout west of Raqqa, “and successfully apprehended him.”Despite their defeat in Syria in March 2019, IS sleeper cells are still able to carry out deadly attacks that have killed scores of people over the past year.The U.S. has approximately 900 troops in Syria focused on countering the remnants of IS, which had held a wide swath o...

Kansas guard Arterio Morris charged with rape, dismissed from men’s basketball team

Published Fri, 07 Feb 2025 12:30:27 GMT

Kansas basketball player Arterio Morris was charged Friday with one count of rape and dismissed from the Jayhawks’ program, the latest in a string of legal trouble that has followed the former prep standout from his days at Texas.Morris was booked in Douglas County and his bond was set at $75,000, public records showed. His arrest came after an incident report came to light this month that detailed an alleged rape that occurred at McCarthy Hall, which houses the Jayhawks’ men’s basketball team along with other residents and is located near Allen Fieldhouse.Morris was not named in the incident report, but he was subsequently suspended from the basketball program.“We are now aware he has been arrested and charged, and he was dismissed from the program,” Jayhawks coach Bill Self said in a statement to The Associated Press. “As this is an ongoing legal matter, we are not able to comment further at this time.”Morris transferred to Kansas despite facing a misdemean...

You may not want to take a dip — Anacostia River gets another failing grade

Published Fri, 07 Feb 2025 12:30:27 GMT

While over 100 people were set to swim in the Anacostia River last week before the event was canceled due to weather, a new report said the waterway gets a failing grade for river health. It is the third failing grade the group has given to the Anacostia in six years.The Anacostia Rivershed Society said in its “2023 State of the River Report Card,” despite some visible signs of improving, the river still failed quality tests. The river’s high level of fecal bacteria, which comes from the city’s sewage runoff, contributed to the failing grade.The fecal bacteria declined to a 53% grade, dropping from 55% the pervious year. A score of 100% means bacteria levels are low enough to swim at all times.Another measure of focus is submerged aquatic vegetation, and over the last year the group said the Anacostia River saw a sharp loss in these plants. Water clarity is important, as this vegetation requires sunlight to survive. The Anacostia River received a failing grad...

United Airlines pilots ratified a new contract that their union says is worth more than $10 billion

Published Fri, 07 Feb 2025 12:30:27 GMT

CHICAGO (AP) — Pilots for United Airlines have ratified a new four-year contract that their union says is worth more than $10 billion.The union previously said the deal would raise pay by up to 40% over four years.The Air Line Pilots Association said Friday that 82% of pilots who took part in the voting favored the agreement.Garth Thompson, leader of the union’s United group, called it an industry-leading contract that “brings substantial benefits to our pilots.”United joins Delta Air Lines and American Airlines in nailing down new contract pilots that remove a source of friction with a key labor group but will add significantly to the carriers’ costs. Pilots at Southwest Airlines, who are represented by a separate union, are still in negotiations, as are flight attendants at several airlines.The pilots’ union said the United contract includes industry-leading increases and improvements in work rules, sick leave, vacation time and retirement benefits. United has ab...

Metro train with 50 on board derails outside Reagan National airport, no reported injuries

Published Fri, 07 Feb 2025 12:30:27 GMT

A Blue Line Metro train carrying about 50 passengers derailed Friday morning outside Reagan National Airport, according to the transit agency.No injuries have been reported as a result of the derailment, which happened around 10:45 a.m. A Metro spokesperson said a rescue train was sent to the derailed train in order to get riders back to the platform at National Airport. All passengers made it aboard the rescue train, the spokesperson said.Rail service has been suspended between the Potomac Yard and National Airport stations. Shuttle buses are operating between those stations.We’re monitoring this situation closely and will provide updates as they become available. Follow @Metrorailinfo for the latest service updates. #wmata https://t.co/VRpd5JoZBp— Metro Forward (@wmata) September 29, 2023This story is developing and will be updated. Source